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Our brand is an asset—to be cultivated and protected. It's a feeling. It's a perception. It's the culmination of each individual element of our college that is experienced by someone. Embraced as a whole, our brand equips us to authentically show our work and tell our stories in ways that leave lasting impressions.

These resources and guidelines were designed to assist the CFAES community to effectively and consistently build and protect the college and university brand through visual communication.