CFAES is part of a brand—the Ohio State brand—which is recognized internationally.
CFAES’ brand identity reinforces that we are one college with a common mission: to serve Ohio, the nation, and the world. A strong, recognized brand identity adds value to our individual mission areas, departments, programs, and units.
Our brand identity is more than just a logo. Between how we look, what we say, and how we say it, we create a style that represents what we stand for and what we have to offer. And because of this, our brand identity must be authentic, meaningful, and inclusive.
Our organizational focus defines who we are. It is our purpose, brand, and culture. It is our mission:
Our brand identity is how we want to be perceived by clientele. It is what we stand for and what we offer. It is more than our name and logo. It’s the way we look, the way we act, and the way we talk about who we are as a college.
Voice is our brand identity reinforced through words. It is the tone we use when speaking or writing. It adds personality to our messaging, and makes our content approachable and recognizable.
Our message consists of the content and information we communicate. As a large, complex organization, it is important that we write and talk about who we are in a consistent manner.
Our brand identity has a unique personality. That personality should be reinforced in all CFAES communications, publications, materials, and programming.
OUR LAND-GRANT MISSION
—WE BELIEVE IN—
ACCESS TO EDUCATION
CULTIVATING OUR STUDENTS
SOLVING WORLD ISSUES