Brand Narrative

CFAES is part of a brand—the Ohio State brand—which is recognized internationally.

CFAES’ brand identity reinforces that we are one college with a common mission: to serve Ohio, the nation, and the world. A strong, recognized brand identity adds value to our individual mission areas, departments, programs, and units.

Our brand identity is more than just a logo. Between how we look, what we say, and how we say it, we create a style that represents what we stand for and what we have to offer. And because of this, our brand identity must be authentic, meaningful, and inclusive.

FOCUS

Our organizational focus defines who we are. It is our purpose, brand, and culture. It is our mission:
We sustain life.

 

IDENTITY

Our brand identity is how we want to be perceived by clientele. It is what we stand for and what we offer. It is more than our name and logo. It’s the way we look, the way we act, and the way we talk about who we are as a college.

 

VOICE

Voice is our brand identity reinforced through words. It is the tone we use when speaking or writing. It adds personality to our messaging, and makes our content approachable and recognizable.

 

MESSAGE

Our message consists of the content and information we communicate. As a large, complex organization, it is important that we write and talk about who we are in a consistent manner.

 


Brand Personality

Our brand identity has a unique personality. That personality should be reinforced in all CFAES communications, publications, materials, and programming.

—WE ARE—

INNOVATIVE

KNOWLEDGEABLE

AUTHENTIC

INCLUSIVE

DEDICATED


Students at OSU Stadium
A sun setting over a newly sprouting cornfield
—WE VALUE—

OUR LAND-GRANT MISSION

HELPING OHIOANS

COLLABORATIVE PARTNERSHIPS

SHARING KNOWLEDGE

SCIENCE-BASED SOLUTIONS


—WE BELIEVE IN—

ACCESS TO EDUCATION

FOSTERING DISCOVERY

CULTIVATING OUR STUDENTS

SOLVING WORLD ISSUES

SUSTAINING LIFE


Student doing an experiment in the lab