Color

Communications pieces for the College of Food, Agricultural, and Environmental Sciences will adopt the signature colors for the university: scarlet, gray, white, and black, as described at http://brand.osu.edu/color/.

Secondary color palettes are also available. Initially these were assigned to a mission area, but now you may choose from any of the palettes. Do keep in mind that colors from each palette are meant to work together. Do not mix colors from one palette with another but feel free to experiment with tints and shades, as shown on the tabs below.

Secondary colors mean just that – scarlet, gray, white and black are the primary colors and should be dominant.

In two-color publications for 4-H, the 4-H clover green may be used in place of one of Ohio State's primary or secondary palettes. A little 4-H green goes a long way; use it as an accent color with black as the primary color.

To learn how to make sure the color you are using is correct, see this explanation: Creating_Brand_Colors.pdf

And if you want to understand the difference between CMYK and RGB, go here: CMYK_vs_RGB.pdf

This is the Ohio State Signature Palette

Scarlet and gray in combination are as well known as our name. They are our signature colors by which our audiences identify us as Ohio State. Incorporate our signature colors into your materials to tap into that powerful recognition and connect with our brand. To ensure consistency and protect our signature colors, be sure to use the proper specifications above, and consider that a generous use of white allows our colors, and any others, to stand out.

For More information see the university color guide at http://www.osu.edu/brand/color/buckeye-color.html.

Scarlett Gray White Black
PMS 200
C3 M100 Y63 K12
R187 G0 B0
#BB0000
PMS 424
C56 M47 Y47 K15
R102 G102 B102
#666666
68% K
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
C0 M0 Y0 K100
R0 G0 B0
#000000