Color

Communications pieces for the College of Food, Agricultural, and Environmental Sciences will adopt the signature colors for the university: scarlet, gray, white, and black, as described at http://brand.osu.edu/color/.

Secondary color palettes are also available. Initially these were assigned to a mission area, but now you may choose from any of the palettes. Do keep in mind that colors from each palette are meant to work together. Do not mix colors from one palette with another but feel free to experiment with tints and shades, as shown on the tabs below.

Secondary colors mean just that – scarlet, gray, white and black are the primary colors and should be dominant.

In two-color publications for 4-H, the 4-H clover green may be used in place of one of Ohio State's primary or secondary palettes. A little 4-H green goes a long way; use it as an accent color with black as the primary color.

To learn how to make sure the color you are using is correct, see this explanation: Creating_Brand_Colors.pdf

And if you want to understand the difference between CMYK and RGB, go here: CMYK_vs_RGB.pdf

Ohio State University Extension publications will adopt Group 1 of the secondary color palettes.


Traditional. Expert. Trustworthy.
Burnt orange, smoky blue, rich eggplant, deep olive, and chocolate brown help to communicate with our more estabished, traditional audiences. With a nod to jewel tones, earthen elements, and high-end textiles, this palette conveys strength and prestige.

Burnt Orange Smoky Blue Rich Eggplant Deep Olive Chocolate Brown
PMS 159
C1 M72 Y100 K7
R214 G88 B40
#d65828
PMS 644 (10%K)
C42 M10 Y2 K15
R131 G158 B193
#8BA4C0
PMS 2425 (30%K)
C40 M100 Y10 K48
R93 G21 B66
#5d1542
PMS 391 (50%K)
C23 M5 Y100 K67
R72 G75 B28
#484b1c
PMS 7532
C23 M37 Y45 K65
R69 G56 B49
#453831

Use tints and shades for variation and flexibility

For exact formulas on these variant swatches see http://www.osu.edu/brand/color/extended-colors.html .

Ideas for combinations