Color

Communications pieces for the College of Food, Agricultural, and Environmental Sciences will adopt the signature colors for the university: scarlet, gray, white, and black, as described at http://brand.osu.edu/color/.

Secondary color palettes are also available. Initially these were assigned to a mission area, but now you may choose from any of the palettes. Do keep in mind that colors from each palette are meant to work together. Do not mix colors from one palette with another but feel free to experiment with tints and shades, as shown on the tabs below.

Secondary colors mean just that – scarlet, gray, white and black are the primary colors and should be dominant.

In two-color publications for 4-H, the 4-H clover green may be used in place of one of Ohio State's primary or secondary palettes. A little 4-H green goes a long way; use it as an accent color with black as the primary color.

To learn how to make sure the color you are using is correct, see this explanation: Creating_Brand_Colors.pdf

And if you want to understand the difference between CMYK and RGB, go here: CMYK_vs_RGB.pdf

Academic Programs and departments will adopt Group 3 of the secondary color palettes.


Energetic. Bold. Adventurous
Warm gold, fresh lime, dense teal, sweet berry, and smooth pebble move quickly and speak to hip, creative types. A bold baseline flows beneath these pairings of richness and unexpected candor. A little tart, a little sweet, with a world of possibilities ahead.

Warm Gold Fresh Lime Dense Teal Sweet Berry Smooth Pebble
PMS 110
C2 M22 Y100 K8
R220 G170 B56
#dcaa38
PMS 380
C18 M0 Y82 K0
R212 G223 B72
#d4df48
PMS 5473
C86 M20 Y32 K51
R38 G104 B109
#26686d
PMS 2425
C40 M100 Y10 K26
R133 G30 B94
#851e5e
PMS 7534
C5 M5 Y15 K8
R221 G222 B198
#dddec6

Use tints and shades for variation and flexibility

For exact formulas on these variant swatches see http://www.osu.edu/brand/color/extended-colors.html .

Ideas for combinations