Co-Branding

We are a collaborative college. It’s important for us to promote ourselves as the lead organizer when we are, and to recognize external partners appropriately. Below are a few tips on how to do it.
 


Co-branding with other university entities

DO: Use the university logo and list the college, unit, entity, and/or department names in text when more than one college, unit, entity, and/or department is represented in a single communications piece. 

DON'T: Use more than one university-related logo (for example, when the piece is a joint collaboration between the College of Engineering and CFAES) on your piece. Only one Block O logo should be used in order to strengthen Ohio State's identity. 

 

Co-branding with external organizations

When co-branding with external organizations, keep their logos at least three Block O widths away from the Ohio State logo.

 

Co-branding with multiple partners

When there are multiple collaborators who are not equal partners in an event, list their names in text. If it's a printed piece and you have the ability to do so, feature the college logo on the front and recognize the partners on the back.

 

Co-branding when we are the event organizer

When we are the lead organizer of an event or a program, give our logo more prominence by using a color version, making our logo bigger, or positioning it in a priority location. Use black-and-white or gray versions of the other logos.