Logos

The CFAES logo is the most instantly recognizable part of our brand. It unites us with Ohio State, one of the leading teaching and research institutions in the country. We use the college logo on every piece we design, because we share in the heritage of excellence that Ohio State is renowned for worldwide. We’re proud of this connection. It’s a legacy worth honoring in all of our communications.

 

Logo basics

Our college logo is made up of three components: the Block O, the wordmark (the university name underneath the Block O), and the secondary signature (our college name). 

The Block O is an instant identifier of our college and automatically associates us with the university, but it should never appear on its own. Do not separate it from the logo in your printed or digital materials.

Ohio State’s brand guidelines strictly limit which units may be connected with the university logo. CFAES, OSU Extension, and CFAES Wooster are the only units that may be connected with the university logo, and only the approved versions of the marks may be used. Other college units (mission areas, departments, program areas, etc.) should be identified as outlined on the Unit ID page. Our goal is to always make clear the connection between CFAES and CFAES units, and then show that connection to the university itself.

Individual logos are not available for and may not be used for internal college units such as departments, program areas, volunteer groups, arboretums, etc.

The 4-H clover emblem and other external and nationally recognized logos may be used as long as the guidelines on the Co-Branding page are followed. OSU Extension and 4-H combo files with the appropriate spacing and sizing have been created and are available for you to download.

For more information about logo use, see brand.osu.edu/logo.
 


Configurations

There are two approved logo configurations: the preferred primary stacked version (left) and the secondary horizontal version (right).

CFAES logo configurations. The stacked version on the left is preferred.

Note: Use the horizontal logo only when there are vertical design restrictions, such as in headers, footers, etc.

If you have used the vertical logo configuration in one of your marketing pieces, please plan to update your materials with either the stacked or horizontal logo before redistributing or reprinting. For any new materials, use one of the logo variations shown above.

 

 


Clear space

“Clear space” is the protected area around the logo. This space must be kept free of all other graphics and text, including other logos, in order to maximize its impact on the page or on the screen. It is also the minimum distance the logo can be from the edges of an electronic document or printed piece.

CFAES logo clear space graphic

To preserve the logo’s prominence, no additional iconography, marks or artwork may be used in conjunction with it.

Approved secondary identity elements may be used as supporting art, ie. the We Sustain Life tagline or badge, but they should always be clearly separated from the logo.
 


Download CFAES logos
  • Stacked and horizontal configurations
  • All approved color variations, including CMYK for print and RGB for digital
  • EPS and PNG formats
  • ® versions for use on merchandise and giveaway items