Unit ID

While Ohio State strictly limits which units may be connected with the university logo, there are many ways for a unit within CFAES to identify itself. The university's visual identity system features four options for representing unit names clearly and consistently. These identifiers give design prominence to units without making our organization appear complicated or difficult, while the diversity in locations and accompanying treatments provides flexibility for different looks and degrees of prominence.

Names of departments, programs, institutes, centers, or other units within a college or central office are represented in one of these four locations outside of the university logo’s clear space. In any location, the unit name may not be typeset to appear integrated with the university logo or a secondary signature.

CFAES Tag + Band

This visual identity system features the CFAES tag paired with the unit name in all capital letters in white sans serif text on a gray band positioned horizontally across the top of the page. 

A sample cover showcasing the CFAES tag and brand featuring a stream running through a field


The kicker places the unit identifier above the headline of the piece.

A sample annual report cover showcasing CFAES brand kicker featuring two cows standing in a pasture


Place the unit name in the headline of the piece. The name can either stand alone or be incorporated in a longer headline with additional verbiage.

A sample sign showcasing CFAES brand headlines featuring a CFAES ambassador showing school pride


The signoff treatment places the unit name opposite the logo at the bottom corner of a piece, in effect "signing" the piece with the unit's name. The unit identifier should appear well outside the logo clear space.

When more than one college, campus, or central office is represented in a single marketing communcations piece, use the primary university logo or wordmark and list the college, campus, or office names in the signoff location.

A sample postcard showcasing CFAES brand featuring two cows standing in a pasture