The implementation and use of institutional social media accounts for official university marketing and communications are increasingly common. Social media platforms offer significant opportunities for raising brand awareness, engaging audiences, driving action, and spurring advocacy.
The Ohio State University is currently developing a policy that will help guide employees who use social media accounts for official university and marketing communications.
Obviously, Ohio State’s policy will also guide the use of social media by CFAES employees. However, because that policy has not yet been developed, employees who use social media accounts for official university and marketing communications are encouraged to review the CFAES Social Media Guidelines below.