Color

Color plays a significant role in everyday life. It can attract attention, trigger emotion, or even influence behavior. Bearing this in mind, we use color thoughtfully and consistently. Combined with other brand elements, color enhances the impact of the visual storytelling in all of our brand materials.


OHIO STATE COLOR PALETTES

Ohio State’s full color palette (including tints and shades) is available at brand.osu.edu/color/extended-colors.html. Below is a brief overview.

Ohio State’s primary colors are scarlet and gray. They are the colors by which our audiences identify us as Ohio State.

Ohio State's primary color palette

A secondary color palette was chosen to complement the primary palette and provide units with the flexibility to distinguish themselves while building alignment and consistency.

Ohio State's primary color palette

Creating Brand Colors in Microsoft Programs (PDF)


OHIO 4-H PUBLICATIONS

In two-color publications for Ohio 4-H youth development, you may choose black and a color from the secondary palette. Or, you may choose black and 4-H green in place of a color from the secondary palette. A little 4-H green goes a long way. When applying it, use it as an accent color to black as the primary color.