Typography comprises the style, arrangement, and appearance of letters and words. Neat, consistent typography helps tell our story in a clear, engaging manner.
The following is an excerpt from the university’s Typography page:
Based on their clean lines, usability, and compatibility with the university logo, Proxima Nova and Capita have been chosen as the university’s official fonts.
Both highly readable, Proxima Nova and Capita are diverse in weight and style, attractive when paired together, and—most conveniently—available as web fonts. External-facing communication materials should utilize one or both of these fonts.
To supplement these core typefaces, Snell Roundhand Script has been chosen as the official script font. However, it is available for desktop only.
Fonts are licensed products and cannot be shared; licenses for both font packages, Proxima Nova and Capita, are available from UniPrint (614-292-2000) for a specially negotiated price of $105. Snell Roundhand Script is available separately for the price of $12.30 per license.
You do not have to purchase these fonts. Arial and Times New Roman are the university’s official default fonts. If you don’t have Proxima Nova, use Arial. If you don’t have Capita, use Times New Roman. Both are perfectly acceptable for branded materials.